The app’s icon has also changed to the dead-looking owl, but within the app itself he appears to be alive and well. Duolingo told CNN in an email that it planned to reveal more on social media ...

In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one. "Duo, our owl, faked his death in every single market that we had ...

Duolingo has replaced its social media profile photos and app icon to an image of the dead owl, with Xs for eyes. A TikTok video shared by the brand shows a person dressed up as the bird being ...

At least it did until, in a masterstroke of shock marketing, Duolingo “killed” its own mascot earlier this month. The campaign, which began with a simple app icon change and rapidly escalated ...

The nagging goes beyond email subject lines and push notifications; inactive users might look down at their phones to find that the Duolingo app icon suddenly depicts a sadder and older version of ...