I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

A Primer Applicator Makes All the Difference — This Is the One We're Obsessed With. ... ($8) — the dual-ended beauty tool is a combination of a slightly concave spatula and a dense face brush.

Check out the elf Pawer Grip Primer Dog Toy, which is an $8 limited edition dog toy based on the elf Power Grip Primer. Buy here before it runs out!

It has 16,000 5-star reviews!

Joey King stars in the new e.l.f. campaign alongside Lucien Laviscount. The ad puts a hilarious spin on the effectiveness of the brand's popular Power Grip Primer. See the video and hear from King ...

BEAUTY fans raved about a cult-favorite primer that locked in their foundation. The popular makeup product is now on sale, down from $8 to $7. e.l.f. Blemish Control Face Primer, $8 $7 from Amazon … ...

The brush coats each lash, ... I find that the ELF Power Grip primer is comparable to the $38 Milk Hydro Grip version and has a lightweight, hydrating formula.

Even beauty experts are occasionally left with a cakey face. The E.L.F. Makeup Mist & Set ($5) smooths out foundation with one spray and ensures your makeup lasts all day. It contains aloe and is ...

One shopper writer swears by e.l.f. Cosmetics’ new cooling primer stick that blurs pores and hydrates underneath your makeup. The primer from a Jennifer Coolidge-used brand provides a glass-like ...

I'm a makeup artist and I made a list of which beauty products I'll repurchase in 2023. I absolutely can't go without Cinema Secrets' brush soap or Rare Beauty's liquid blushes. I use Patrick Ta's ...