Thomas Wieberneit takes on customer experience management and the differences between delighting the customer all the time (not) and making sure things work for that customer (yes). Read now Her ...

Two leading US health systems attempted to implement 4 draft objectives for Meaningful Use Stage 3 within their health IT infrastructure to provide feedback on needed enhancements to the policy.

Ascend2’s latest research on social media marketing found the top objective to be increasing engagement and video as the primary type of social media content. Half of surveyed marketers reported an ...

Tracking engagement has become something of a borderline mystical marketing process. Responding to engagement metrics is often expected to shorten sales cycles, forecast customer lifetime value, ...

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising with guest writer Andrew Tweito. Buy it now from Amazon | Barnes & Noble | ...