Luxury fitness club Equinox is coming under criticism online after they launched a day-long campaign labeled “We Don’t Speak January,” forbidding new members from joining. “It’s not you ...

In all, the "Optimize by Equinox" membership costs $42,000 a year. The $36,000 yearly fee doesn't include a regular gym membership, which is required, and runs about $500 a month, or $6,000 a year.

From the moody gym lighting to the glass refrigerators stacked with eucalyptus-infused towels, Equinox encompasses all things luxury fitness. Still, a gym with its own spa and steam room comes at ...

Equinox, which has more than 100 clubs across the country, refused to allow new members in its gyms on Jan. 1 as a part of its “We Don’t Speak January” campaign. “You are not a New Year ...

It’s probably unfair to compare Equinox to the YMCA, but when an L.A. transplant was wondering which gym to sign up for, she weighed the pros and cons of both.

Equinox, the luxury fitness club, is launching a new membership tier that will cost consumers $40,000 a year and give access to a fitness trainer, nutrition coach, sleep coach and massage therapist.

The new program will cost $3,000 a month for a minimum of six months. The fee doesn’t include an Equinox gym membership, which brings the total to about $40,000 or more for the year.

Equinox, which has more than 100 clubs across the country, refused to allow new members in its gyms on Jan. 1 as a part of its “We Don’t Speak January” campaign. “You are not a New Year ...