Achieving a flawless foundation look over 40 can sometimes feel like chasing an elusive unicorn. Skin changes over time, ...

Finding the right primer for dry skin is a challenge for us all – yes, including us beauty journos (hey 👋). If you're working with a flakey complexion, you'll know how annoying it is when every ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Because of these smoothing and hydrating effects, primers are an especially beneficial step for aging ...

If you’ve ever spent time perfecting your makeup only to see it fade or look patchy halfway through the day. Primer is the step most skip, but it’s the quiet […] ...

Laura Geller, the OG makeup queen and brand founder, also happens to be a woman in her sixties who knows exactly how to make ...

As we gracefully move through life, our skin and features naturally evolve, and so should our makeup approach to enhance our ...

Achieving a long-lasting makeup look requires more than just good technique. Skin prep is crucial, and that’s where the best face primers come in. These products are specifically designed to address ...

With primer, your makeup glides on smoothly and blends easily. Plus, it doesn’t rub off or smear. Primer gives your makeup something to hold onto, helping it last much longer. Read on to find out more ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." But not all face primers compare; from downright sticky to seriously pilly results, it's important to ...

If you have ever glanced in the mirror midday to see smudged lipstick, fading eyeshadow or patchy foundation, you know how frustrating it can be. Finding a makeup primer that works well with your skin ...

Would you ever paint your walls or your car before priming them first? Of course not! Yet way too many of us are not using face primer and it makes a huge difference when we apply our makeup. Primers ...