My recent plea for memories of your first bra brought a flood — actually a torrent — of stories. Also, thanks for answering my question: Why are they called “training bras?” What are breasts in ...

Why, Lindahl vented to friend and costume designer Polly Smith, wasn’t there something that women could wear to support their breasts without chafing or overheating? The two set out to create a ...

In 2019, Sun Choe was diagnosed with breast cancer. The following year, she underwent a double mastectomy. The deeply personal and life-shifting experience ended up setting her on somewhat of an ...

Forbes contributors publish independent expert analyses and insights. Brin is a Toronto-based contributor who covers physical retail. This article is more than 2 years old. Inside ThirdLove's Tysons ...

Whether you're a pre-teen getting your first bra (gah!) or are a perfectly symmetrical 36C, shopping for lingerie can be a traumatic experience. Women fear trying on bras almost as much as jeans and ...

In 2019, Sun Choe was diagnosed with breast cancer. The following year, she underwent a double mastectomy. The deeply personal and life-shifting experience ended up setting her on somewhat of an ...

As if girls don’t get enough negative messaging about their appearance — through TV shows, movies, advertising, parents, and peers — it appears that promotional copy for a certain bra for kids (as if ...

NEW YORK, July 30, 2025 /PRNewswire/ -- Today, Wacoal America announces the launch of the EverFlexing ™ Underwire Bra, a first-of-its-kind innovation engineered to flex across six traditional sizes, ...