Colgate has partnered with South Korean singer and actress IU to promote its "optic white purple" toothpaste, tapping into the global reach and influence of the K-pop star.

Colgate has worked to set a new standard in the oral care industry by launching a first of its kind recyclable toothpaste tube in 2019 that is made from high density polyethylene (HDPE), one of ...

This first step by Colgate may help to push the oral care industry. Toothpaste alone is said to be responsible for an estimated 20 billion tubes annually around the world, according to Colgate.

Colgate-Palmolive has created the first recyclable toothpaste tube, which is set to debut in the U.S. in 2020 under its brand Tom's of Maine. The Colgate brand will begin its switch to recyclable ...