Focus groups are part of modern day marketing. Companies use them to test new cereals, toy ideas, and to get a feel for how audiences will react to new television shows. But at the end of the day, how ...

Green Lantern: The Animated Series showrunner Giancarlo Volpe drew a mini-comic about his first experience attending a focus group for his series. His story has a happy ending after he receives some ...

Several weeks ago, I wrote a post titled “Why Focus Groups Kill Innovation,” which received dozens of spirited comments defending the use of focus groups in product design. Actually, I believe that ...

Giancarlo Volpe recently released a comic strip explaining animation focus groups on Tumblr. Initially, Volpe's comic shows he was optimistic about the information he would glean from the group, ...