Objectives: Qualitative methodology has been under-utilized in child health research due to lack of a specific set of instruments. The objective of this study was to develop a child-centred ...

Focus groups are a primary format for qualitative research. This is a type of research that seeks open-ended thoughts and feelings from consumers, as opposed to quantitative research that involves ...

Focus groups consist of around six to 12 people from your company's target customer market. The purpose in holding a focus group meeting is to gather direct, personal insights from customers with ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

The purpose of this paper is to explore these two methods in more detail, in particular how they work in practice, the purpose of each, when their use is appropriate and what they can offer dental ...

Pew Research Center created and designed this focus groups plan to understand the experiences and perspectives of Asians living with economic hardship in the United States. The analysis presented in ...

To shape its new show about life in the Roman Army, the British Museum put questions to members of the public. Other institutions are also using the same technique. By Alex Marshall Reporting from ...

Marketing that relies on demographic surveys and psychological profiles is one thing. But refining that research by trying to tune in on what buyers` want is what separates highly successful ...