Focus groups are only as effective as their moderators. Whether you want to test a group's reaction to a product, an advertising campaign or a change in company policy, you need to direct the group ...

Focus groups are small-group meetings that give employees an opportunity to interact with a manager, human resources staff member or workplace expert about workplace conditions, company leadership and ...

How can companies get a picture of what their customers want without relying solely on in-person or remote focus groups? The focus group traces its origins back to the mid-1940s. Its death has been ...

Focus groups are a standard in the business world. They allow for the exploration of an idea in a controlled environment in order to discover any potential gaffs or issues before a product or message ...

The path to business success is often laden with unexpected twists and turns. An aspiring entrepreneur may invest time, energy and resources into developing what they believe is a game-changing ...

FOCUS Group Solutions, LLC, is a unique approach to addressing the mental health in the surrounding community. Our approach has several targeted populations that include military, Veterans, families ...

Not a single voter who participated in a Fox News Digital focus group said they felt better about President Biden after watching his performance at the CNN Presidential Debate on Thursday. Democrats, ...