Geologists organize earth's history into four eras, starting with the Pre-Cambrian, then going through the Paleozoic, Mesozoic (that's the one with the dinosaurs), and on to the present, the Cenezoic.

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities to improve results?

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now.

Most B2B marketers complain there isn’t enough budget to fund their plans. It’s always an external problem – “My CFO just doesn’t believe in marketing.” But here’s a dirty secret of B2B: the CFO is ...

The world of B2B demand generation marketing is at a pivotal turning point. Artificial intelligence (AI) has evolved from a ...

B2B Marketing: Growth Strategies for Your Organization is designed for professionals who want to understand the full scope and potential of B2B marketing techniques and strategies. The program ...

Here’s a question to consider: Does it take more than 250 touchpoints to close a B2B SaaS deal in today’s world? That’s a lot of touchpoints. But B2B software sales are incredibly ...

Check out our Rising Stars - the top growing agencies in the UK. We highlighted Darwin, Denstsu B2B, Accelera and more, ...