This comprehensive review explores the Mercedes-AMG C 63 S E Performance, a groundbreaking sports sedan that integrates ...

Cadillac has announced a new partnership with IFS Software, which will act as the American outfit's official technology ...

By 2026, AI will profoundly influence elite sports, particularly in football and Formula 1, as highlighted in Lenovo's Tech ...

The Cadillac Formula 1 Team will use IFS software to support multiple areas of team operations. Jan. 8, 2026 — IFS, the ...

As you watch your favorite F1 drivers tear around the MSC Cruises Austrian GP this weekend — or maybe catch the much-hyped Hollywood flick starring Brad Pitt — know that technology is helping to drive ...

In addition to IFS software being used as part of Cadillac Formula 1 Team’s core operations, the partnership will also see ...

TPC tests are extremely important in F1 racing. No, it’s not another convoluted part of the power unit. It stands for Testing of Previous Cars, and it’s the loophole teams are gleefully exploiting to ...

MIAMI, Fl. – [May 1, 2025] – Today the Mercedes-AMG PETRONAS F1 Team and Nasdaq (Nasdaq: NDAQ) announced a multi-year brand partnership – aligning one of the most successful sports teams in history ...

Forbes contributors publish independent expert analyses and insights. I am a NYC-based journalist covering the luxury and fashion industry. The tie-up marks the new F1 race team’s first official ...