Created with The Martin Agency, “It Feels Good to Geico” enlists the Gecko and NFL greats A.J. Brown and Emmitt Smith across a series of ads.
GEICO's ad campaign featuring cavemen became iconic, but what happened to the first actor behind that overgrown facial hair ...
The GEICO lizard was created in a stroke of advertising genius in 1999 by the Martin Agency in Richmond, Virginia. The company was working with GEICO to find a hot new mascot, and the gecko came about ...
In a statement, Geico described the new brand platform as a “shift to emotional value built on both connections and ...
The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...
Former Geico Caveman McManus Woodend's latest career move might come as a surprise. The commercial character's actor is doing ...