Ghost kitchens allow brands to boost their delivery capacity without the expense of a new outlet. Growth Kitchen operates two sites in London where brands rent their own facilities. Insider went ...
The food delivery order you placed last night? It might have come from a restaurant that doesn’t actually exist – at least not in the traditional sense. Ghost kitchens, also known as virtual kitchens ...
In the wake of COVID, virtual concepts have turned into culinary goldmines. The industry could potentially reach $1 trillion by 2030, according to research firm Euromonitor International. In early ...
The pandemic that began in 2019 and now continues into 2022 has devastated the restaurant and foodservice industry, and digital transformation will change the model for years to come. One of the ...
Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. But actually, the original ghost kitchen idea has a plausible afterlife. And it’s a more realistic ...
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The popularity of food delivery services skyrocketed during the COVID-19 pandemic. Bloomberg Second Measure reports that combined sales for meal delivery services grew 162% in April 2020 compared to ...
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