Jeffrey Lefkovits, formerly the vice president of brand and marketing at Good Good, filed a defamation lawsuit against his ...

The YouTube native brand is back to its core business: posting online.

Good Good Golf’s controversial Callaway advertisement sparked widespread criticism, cost the company a major equipment partnership, and triggered a shake-up in its leadership. Now, months after the ...

Add Yahoo as a preferred source to see more of our stories on Google. Golf media brand Good Good Golf faced backlash over an ad that some said glorified violence against women. The ad, part of a ...

Callaway has ended its relationship with Good Good Golf following the backlash over a now-deleted commercial. Good Good, a YouTube channel that has become a booming business empire, came under fire ...

Good Good Golf CEO Matt Kendrick is no longer with the company, the latest fallout from a controversial advertisement that depicted violence against women. Kendrick, a Good Good co-founder, oversaw ...

(Illustration: Kelsea Petersen / The Athletic; Photos: Icon Sportswire, Johnnie Izquierdo / Getty Images) A group of influencers filmed an advertisement intended to parody an independent movie, the ...

The co-founder and face of Good Good Golf, Garrett Clark, broke his silence during the ongoing controversy surrounding the brand in a lengthy video on Wednesday in which he apologized, calling what ...

The fallout of a controversial ad shows no signs of abating for Good Good Golf, once hailed as the next big thing in the sport. Since posting a promotional video for a co-branded Callaway driver ...

The fall guys have been identified for Good Good Golf’s out-of-bounds advertisement. CEO Matt Kendrick told Front Office Sports the individuals responsible for the advertisement in which a man shoves ...

Good Good Golf CEO Matt Kendrick and president Joe Flannery have left the company in the wake of an outcry over an advertisement for a new Callaway driver that showed a man shoving a woman to the ...