Jeffrey Lefkovits, formerly the vice president of brand and marketing at Good Good, filed a defamation lawsuit against his ...

The ex-marketer's lawsuit alleges a controversial scene in an ad made with Callaway was added without his knowledge.

Good Good - a popular YouTube channel - came under fire back in August after posting a Callaway advertisement that showed ...

The ad faced backlash after viewers accused the companies of making light of violence against women.

Good Good’s 50-state golf tour hits five Midwest states, featuring course reviews, team battles and a hole-in-one at Jason Day’s backyard course.

The post Fired Good Good Exec Sues for $1M, Denies Approving Controversial Ad appeared first on Front Office Sports.

How much is the 50 States in 50 Days series costing Good Good Golf and are they making a profit with the YouTube venture?

The YouTube native brand is back to its core business: posting online.

On a new Dan's Golf World Show, the crew discusses how Good Good's growing empire surprised the golf world, and what comes next. What started with a few backyard trick shots is now reshaping the ...

For a week in late August, Good Good Golf puzzled the world by releasing—and panic-deleting—an ad spot for its co-branded ...

Less AI and more AA in your search results. Good Good Golf CEO Matt Kendrick addressed the company’s controversial, since-deleted Callaway driver ad in an interview with Front Office Sports, saying he ...

The world of golf has been on notice. Ultimately, this isn’t fair the more that I think about it. The world of golf is not on notice. The worlds of golf, YouTube, branding, content, apparel and ...