Google has expanded the AdWords site targeting feature, giving advertisers the option to target specific subsections within sites, and buy ads on a cost-per-click (CPC) basis. Called 'placement ...

Google has added behavioural targeting to AdWords, allowing brands to target ads based on the previous viewing habits of consumers. A Google AdWords blog suggests that it will be an opt-out service, ...

This represents a dramatic shift from the previous model, which allowed only anonymized email data and broad demographic sweeps to be employed, frustrating advertisers seeking a targeted approach with ...