Google is looking to phase out third-party cookies from Google Chrome next year. The company will continue to track users through a different method, which has seen its fair share of criticism so far.

Learn more about IP Protection for Google Chrome, when it will arrive, and potential implications for advertisers and users. Google announces "IP Protection," an opt-in, phased feature to mask users' ...

It’s not exactly a VPN, and it will only work with Google-owned domains to start, but it could offer users more ways to hide their activity online. Reading time 2 minutes If you’re on the internet ...

Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: Why we care. The two-hop proxy is only implemented on Chrome, meaning Google ...

The big picture: The IP address is a fundamental component for connecting a PC, a smartphone, or any other digital device to the internet. The global network primarily consists of IP addresses and ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mis-Addressed Google Chrome will reintroduce a way to disable tracking by IP address by giving users a toggle to block IP ...

When you use your browser, your IP address is visible to websites, online services, and threat actors who can use that information against you for tracking and other privacy-invading actions. At the ...