I have been optimizing sites for search engines since 1998, the year Google was incorporated. In those 25 years, I never saw an update as big as the 2023 E-E-A-T Knowledge Graph update. My team took a ...

In case you missed it, 2,569 internal documents related to internal services at Google leaked. A search marketer named Erfan Amizi brought them to Rand Fishkin’s attention, and we analyzed them.

Google published a video that disclosed five insights about Google Trends that could be helpful for SEO, topic research and debugging issues with search rankings. The video was hosted by Daniel ...

Last year brought us a meteoric rise in the importance of SEO with a redoubled focus on creating the best user experience possible. From the roll-out of mobile-first indexing through to the impending ...