Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

This is available in Search Console Insights and gives you a quick way to see the main topics your website is about.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on ...

For years, Search Engine Optimization (SEO) was straightforward: invest in keyword research, build links, focus on content optimization, and eventually rise through the search engine rankings. But the ...

When even the slightest edge can make the difference, B2B marketers must consider being early adopters of Answer Engine ...

“AI search is transforming how users find and trust information,” said Marcos Withington, Head of Partnerships at ...

Digital marketing has a new force: AI SEO. As search engines become increasingly sophisticated and AI tools become mainstream, understanding how artificial intelligence has transformed search ...

Good news…SEO is alive and well. And the bad news? Traditional SEO approaches are no longer sufficient in today's AI-driven search landscape. Search strategy has ...

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

If your law firm still views “search visibility” as landing a top spot in Google’s traditional results, you may be missing a seismic shift in how clients, referral sources, legal journalists, and even ...

AI-powered search experiences from Google, Anthropic’s Claude, OpenAI’s ChatGPT, and Perplexity are reshaping how users find information online. Traditional SEO strategies are no longer enough. Brands ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.