Baskin-Robbins is known for its ice cream, but did you know there’s a hidden message in its logo? “The ‘BR’ in the Baskin-Robbins logo has a—not very well—hidden ‘31’ in it,” says Jaclyn Hesse, ...

We all may have welcomed or not the arrival of the new year, but be it as it may, 2025 has arrived. We are all on the eve of the celebration of our country’s 250th anniversary as the greatest ...

We’ve all heard of the FedEx arrow, but what other symbols are hidden in brand logos? In the spirit of our investigation into the new hidden persuaders, I’ve picked my six favourites. The science of ...

Cadillac, Hyundai, Audi, Lamborghini, and Toyota all have iconic logos. But these car brand logos also contain some hidden ...

Look. And then, look again. Once more? Although Wendy's denied that it was a purposeful move, fans of the fast food franchise caught on that the word "MOM" had been designed into the collar. It's one ...

As sports fans finding out our favorite teams logos has a hidden meaning or message is amazing. Plenty of sports logos have a so-called hidden meaning somewhere within them, but some of them are so ...

Logos are everywhere, but how often do we really look at them? What seems like a simple design is often packed with subtle details, clever symbolism, and hidden meanings that most people never notice.

That mythological creature that resembles a mermaid in the center of the Starbucks logo is actually a Siren. According to Starbucks representative Tyler Krivich, “Starbucks’ name comes from the author ...

Wendy’s, the American fast-food chain best known for square hamburger patties and its now-deceased founder Dave Thomas, is trying to reinvent itself. Earlier this year, Wendy’s rolled out a new, ...

We love a good logo design secret, but it's not often that we discover one from a game show. At first glance, the Milwaukee Brewers logo looks like a ball in baseball mitt. At second and third glance ...

A new logo with an optical illusion? We'll have some of that! The World Games aren't as famous as the Olympics, but they're gaining traction, and the new logo design may just win over some more ...