Cinematographers and filmmakers seek to create lighting that not only illuminates their footage but also conveys the subtext of their shots. Two of the most common lighting techniques in film are high ...

A store’s lighting can have a major impact on customers’ state of mind and their propensity to buy. Shoppers tend to pay more attention when “cool” lighting colors are used versus warm colors, with ...

Film is a two-dimensional medium that demands a three-dimensional look. Cinematic lighting techniques can give your shots depth, and none are more creatively interesting than chiaroscuro lighting.