In the realm of personal finance, the intersection of psychology and money is a fascinating yet often overlooked area. The way we perceive and handle our finances is deeply influenced by cognitive ...

A marketer’s role is to inspire consumers to embrace a product or service, which involves shaping their decision-making process. Equally important is an understanding of psychology and the examination ...

The conventional wisdom in classical economics is that we humans are “rational actors” who, by our nature, make decisions and behave in ways that maximize advantage and utility and minimize risk and ...

Source: Adobe stock image by GoodIdeas, licensed by Ravi Chandra We all have biases, we can minimize or even overcome them by being aware of them. There is a spectrum of bias from unconscious ...

Amanda Montell has come on Marketplace a few times about the cult of work. We talked about why culty workplaces, like Neiman Marcus in the ‘80s, are so effective. We’ve also talked about the downsides ...