Say what you will about the rock band KISS – their music was terrible or too loud, their makeup was cheesy, whatever. But no matter whether you like (or liked) their music, one thing is clear – these ...

Lafco, the luxury home fragrance company, took the opposite approach. After 33 years without outside capital, their candles ...

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to ...

As a business owner, building a personal brand can be just as important as developing your company’s brand. It's not just about what you offer; it's about your reputation and how people perceive you.

Sariki Abungwo, Founder/CEO of Blesatech. Helping small business owners to start and grow their businesses by leveraging marketing systems. In today’s saturated market, where competition is fierce and ...

Running a small business requires managing your professional and personal reputation. Your personal brand can be a valuable asset when it comes to expanding the reach of your small business and ...

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content ...

Thought leaders like Simon Sinek and Brené Brown became known for one big idea, which helped them build authority and trust. By honing in on your unique strengths, accomplishments, and experiences and ...

Want to get ahead and open yourself up to new opportunities? A strong personal brand might be just what you need. With the rise of digital platforms, personal branding is more powerful and essential ...

As businesses race to adopt artificial intelligence, many struggle with a crucial question: How can they harness this powerful technology without losing the trust of their customers and employees?