Color never stops being interesting, but right now we see a resurgence of interest. Searches for ‘how to choose a paint color’ are up 49% compared to this time last year, with 7,500 people searching ...

For designers looking to make a dramatic statement, red can be a helpful ally: Vibrant and bright, red paint colors can really pack a punch, whether used as accents or deployed for a bold all-over ...

Paint is the cheapest, easiest renovation you can do: it makes everything fresh and new, it covers defects, and it’s something almost anyone can do to a reasonable level of quality. If you just read ...

"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...