You can usually feel the absence of product-market fit long before you know how to define it. You’re pushing every demo, ...

Speak to an investor about the hallmarks of a good business, and product-market fit is usually top of mind. A modern term for a timeless concept (first coined by Andy Rachleff in the early 2000s), ...

User growth is not product-market fit. It is easy to mistake customer growth for product-market fit. Growth is easy to buy, especially if you are lucky enough to raise a boatload of money based on ...

You’ve got early traction. Customers are talking, revenue is growing, and your Slack is full of emojis. But somewhere between your investor updates and the next sprint, a question keeps nagging you: ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Branding and product marketing are among the most frequently used terms in marketing. While ...

Opinions expressed by Entrepreneur contributors are their own. PR and marketing are essential elements in your product’s success. However, when it comes to crafting a message and communicating it to ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

This is a question I have been asked multiple times by business owners in industries that Google and Facebook feel don’t comply with their advertising guidelines -- most often by companies that sell ...

Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals. Many, or all, of the products ...