The mandate also covers developing and executing influencer engagement strategies across the ... the team is to partner with IKEA, providing not just PR services but also the fast-growing field ...

In positioning itself as A content brand, IKEA has "stopped speaking" about media in terms of traditional versus digital, preferring instead to embrace a holistic customer engagement strategy, says ...

Using one of the largest social sharing services to launch a Web-based catalog, IKEA’s new use-case for ... underpinning its current mobile strategy. Most recently, the Louis Vuitton Moet ...