But ITV Studios revenue grew 16 percent over the first nine months. By Georg Szalai Global Business Editor U.K. TV giant ITV reported a 14 percent drop in third-quarter advertising revenue amid ...

It was only days ago that Canoe Ventures, the advanced television JV of the nation’s top cable companies, and the ANA released findings from a year-long study of interactive television (iTV) ...

ITV has announced the launch of its new addressable advertising product - Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial ...

During the ITV Showcase in Manchester on June 12th, the broadcaster unveiled three new commercial innovations. Launched to an audience of over 500 advertisers and agencies, Lead Gen Ads, ITV YouTube ...

ITV and Magnite have announced details of a partnership to widen the TV ad market. Marking the next phase in its strategy to enable generative AI ad creation, ITV is leveraging Magnite’s streamr.ai ...