Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

American Airlines' share of indirect channel revenue in the second quarter was down 3 percent compared with its historical level, before a since-abandoned controversial sales and distribution strategy ...