For small businesses, influencer marketing can be especially powerful as a cost-effective way to connect to target audiences ...

While 98% of marketers feel that influencer marketing is effective, less than one percernt of agencies are spending a ...

With so many agencies promising results, it can be challenging to identify which ones truly understand your industry, target ...

Fashion brand Revolve faces a $50-million class-action lawsuit alleging that influencers hid paid brand endorsements in an ...

The ABG Influencer Marketing Committee's, Jochen Bischoff and Marie de Ducla discuss transparency and the future of ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

AWISEE has recognized the shift in marketing trends and expanded its reach to a global scale, with a strong focus on the US market. The agency is increasingly connecting American brands with top-tier ...

We asked top women finance influencers to share their No. 1 piece of advice ahead of the next round of tariffs.

A Phoenix-based social media influencer hosted a $20,000 grocery giveaway at local store. It was just his latest endeavor to give back to the community.

Sprout Social (SPT) unveiled its fully reimagined influencer marketing platform. Sprout Social Influencer Marketing now features a refreshed, ...

Imfluence’s Mike Alnaji discusses the challenges facing influencer marketing in 2025, from tackling fraud and inflated ...

STOCKHOLM, April 04, 2025 (GLOBE NEWSWIRE) -- US influencer marketing is on track to surpass $10 billion in 2025, according to Emarketer. The researcher expected the industry to grow by 16% in ...