And so, with the recent relaunch of the iconic Jim Beam Black, I was curious as to how this balance was achieved. From a new label to a new age statement, many changes have been made to Jim Beam ...

The reformulation of Jim Beam Black comes at a time of growth in the age statement whiskey category. It gives imbibers a choice above the brand’s flagship white label bourbon. Jim Beam Black ...

It also suggests the potential difficult faced by a “middle child” brand such as Jim Beam Black, which has always been an extra-aged version of the company’s 4-year-old, white label flagship.

The expansion will be used to produce two mainstays — Jim Beam white and black label bourbons — and will mostly support expected sales growth overseas, especially in European and Asian markets ...

The expansion will be used to produce two mainstays — Jim Beam white and black label bourbons — and will mostly support expected sales growth overseas, especially in European and Asian markets ...