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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Kevin the Carrot became an iconic holiday hero after his very first appearance in Aldi’s 2016 Christmas ad and since then, him and his veggie friends have gained fans across the country.

But in 2016, Kevin the Carrot made his grand entrance in Aldi's Christmas adverts and quickly became a sensation. What began as a simple festive tale soon turned into a nationwide craze.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

"at-above-post addthis_tool" data-url=" discounter Aldi is marking its 35th anniversary in the UK this year after it opened ...

Whilst most UK Christmas advertisers eschewed consistency in favour of newness and novelty, Aldi single-mindedly invested in making Kevin the Carrot famous. Establishing his character, casting allies ...