Aldi is celebrating a major milestone in 2025 - 35 years since it opened its first UK store. We spoke to an Aldi insider to ...

Over time, the uniform has evolved into something ... However, in 2016, Kevin the Carrot made his debut in Aldi’s Christmas ads and quickly stole the spotlight. What started as a simple holiday ...

The store uniform has since evolved into navy blue polo shirts with removable Velcro name badges. Shoppers still had a quarter of a century of Kevin the Carrot-free Christmases to look forward to, ...

Whilst most UK Christmas advertisers eschewed consistency in favour of newness and novelty, Aldi single-mindedly invested in making Kevin the Carrot famous. Establishing his character, casting allies ...

A lot has changed since the discount supermarket first entered the UK and its iconic Kevin the Carrot character and Specialbuys had yet to be created. Retail Gazette takes a look at how Aldi has ...

The uniforms also feature Velcro-backed name badges, making them simple to attach and remove for added convenience. When Aldi first opened in the UK, it didn't have brand characters. However, in 2016, ...

The uniforms also feature Velcro-backed name badges, making them simple to attach and remove for added convenience. Back in 1990… Kevin the Carrot hadn’t been born yet When Aldi first opened ...