Aldi started out with one store in the UK 35 years ago - with no Specialbuys, hand-written labels and a very different store ...

Aldi is celebrating a major milestone in 2025 - 35 years since it opened its first UK store. We spoke to an Aldi insider to ...

Click here for more information. For its ninth year in a row, Aldi fans will be pleased to hear that Kevin the Carrot is back – and ready to delight shoppers with a whole new range of plush toys.

This paper tells the story of how, with the help of a humble carrot and his family, Aldi developed a creative communications strategy that made them the fastest growing supermarket chain in the UK at ...

The store uniform has since evolved into navy blue polo shirts with removable Velcro name badges. Shoppers still had a quarter of a century of Kevin the Carrot-free Christmases to look forward to, ...

Whilst most UK Christmas advertisers eschewed consistency in favour of newness and novelty, Aldi single-mindedly invested in making Kevin the Carrot famous. Establishing his character, casting allies ...

The uniforms also feature Velcro-backed name badges, making them simple to attach and remove for added convenience. Back in 1990… Kevin the Carrot hadn’t been born yet When Aldi first opened ...