LEGO is bringing a new generation of playing sets with brand new technology onto the market. The LEGO Smart Brick is exactly ...

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO ...

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...

LEGO kicked off the year with a major slate of new kits on January 1, 2026, one of the brand’s busiest release days of the ...

LEGO Star Wars fans, your next big release day is almost here. On August 1, LEGO is launching a wave of brand-new Star Wars sets, with something for every kind of builder, from Prequel and Clone Wars ...