A campaign by environmentalist group Greenpeace, including a video featuring an oil leak swallowing an Arctic community built entirely out of Lego bricks, has resulted in Danish toy manufacturer Lego ...

Lego Group, the world’s leading toy maker, will disassemble a 3-year partnership with Shell Oil Co. after a public outcry that was ignited by a controversial video campaign that went viral. That video ...

Lego is set to ditch a 50-year relationship with Shell after coming under intense pressure over the oil giant’s drilling in the Arctic. A Greenpeace video criticizing the marketing deal went viral, ...

COPENHAGEN, Denmark - Danish toy maker Lego said Thursday it won't renew a deal allowing Shell (RDS.A) to hand out Lego sets at its gas stations in some 30 countries, following a viral campaign ...

Toy-maker Lego is ending its decades-long collaborative relationship with oil company Royal Dutch Shell. The Danish-based Lego announced late Wednesday that it would end its promotional deal with ...

Danish toy company LEGO plans to end its promotional deal with oil giant Royal Dutch Shell following an aggressive Greenpeace campaign attacking the relationship. The Greenpeace campaign attacked ...

"We do not want to be part of Greenpeace's campaign," Lego chief executive Joergen Vig Knudstorp said about the company's decision to stop the multimillion dollar marketing deal with Shell. STOCKHOLM ...

Everyone loves LEGOS. If you don’t love LEGOS, you’re a monster and have no business living in this world. LEGOS are the perfect toy. They’re affordable, easy to clean up, and they allow children to ...

Here's a corporation you probably didn't expect to get embroiled in an environmental controversy — Lego, the beloved children's toy manufacturer, who're currently weathering a blistering ad campaign ...