HBO is no stranger to controversy. There's recently been all that hoo-ha about it changing its name from HBO Max to Max and ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

To quote Golf Channel's Brandel Chamblee, "The 'G' is back." Amidst widespread changes at the network, one piece is returning to its roots.

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of copy ...

The colorful Google logo is one of the most recognizable global brands ever created. Sure, it looked a bit rough in the beginning, but Google’s clever refinements over the last two decades show an ...

There are lots of reasons that logos evolve. We take a look at Snap-on's evolving branding and how the visual changes reflect ...

Colonel Harland Sanders is shedding his white suit jacket for a red cook’s apron as the company he founded unveils a worldwide redesign of its KFC restaurants and one of the world’s most recognizable ...

You've probably never noticed it, but the Starbucks logo has a tiny, hidden detail. Here's how to spot it. Some like their coffee bold and black, while others take it sweet and sugary. No matter your ...

Copperas Cove leaders approved a new city logo, replacing the longtime Five Hills design with a modern look reflecting growth and unity.