The launch comes as the niche alcohol segment surged 332% in 2024 with consumers turning away from beer in favor of ...

When one thinks of Kraft Heinz, ketchup — not alcohol — usually comes to mind. Until now. Crystal Light Vodka Refreshers are launching this month in two flavors: Wild Strawberry and Lemonade.

Kylie Jenner expanded her popular range of Sprinter Vodka Seltzers with four new flavors. Now available in Pink Lemonade, Mango, Strawberry and Pineapple, the breezily dubbed "Palm Springs Pack" is ...