The fallout from the linear TV apocalypse is starting to materialize. Consumers are frustrated by a fragmented landscape, TV networks and applications are scrambling to add value and advertisers have ...

With Comcast's recent decision to spin off cable networks, there is a strong likelihood that consolidation of live, linear TV networks is coming, according to analysts -- but probably not next year.

Something's got to give - as seen with Versant Media Group, the spinoff company of Comcast Corp., on the first day trading as a public company. It closed down 13% to $40.57.

Americans are withdrawing from watching broadcast and cable TV. Nielsen reports the number of viewers dropped below 50% for the total TV usage in July 2023. This marks the first time linear TV ...

Streaming now takes up a bigger slice of Nielsen’s monthly pie chart than broadcast and cable viewing combined, according to new data released by the audience measurement company for May. For four ...

Ratings for streaming services outpaced U.S. broadcast and cable TV in July according to new numbers from Nielsen, marking the first time that viewing for broadcast and cable fell below 50% since the ...

Live television is back in style. That’s a seemingly unlikely perspective for a programmatic SSP, but according to Magnite, there is a surge of advertisers that tried CTV during the past couple of ...

Comcast and Warner Bros. Discovery are reevaluating their linear cable strategy, and sports is at the heart of it, even if the leagues and sports owners are looking ahead to streaming. By Alex Weprin ...

Linear TV viewership made somewhat of a comeback in August after dropping to an all-time low in July, Nielsen reported in its latest monthly state of TV report, The Gauge. Combined viewing for ...

Broadcast and cable TV dropped to a new low in July 2023 in terms of total share among American viewers — dropping below 50% of total TV usage in the United States for the first time, according to ...

Nielsen's monthly platform rankings show broadcast and cable making up less than half of all TV use. By Rick Porter Television Business Editor Broadcast and cable networks made up less than half of ...