Austin officials revealed a new city logo on Thursday, September 4, marking the first unified brand identity in the city’s history. The internet, however, has a lot to say about the logo, most of it ...

On Sept. 4, Austin officials unveiled the city’s first-ever unified brand logo as part of a $1.1 million rebranding project, but the new wavy blue and green "A" has already sparked backlash from ...

OSU Web Logos ===== Ohio State’s particular model of brand architecture is known as “monolithic,” or a “branded house,” where the university’s logo is the primary identifier in all communications. The ...