Long-form content is still necessary for any business that wants to form a connection with their target audience and help their search rankings while they’re at it. The Fast Company Executive Board is ...

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

Meet Sonya: A content marketer who’s keen on all the latest fads, like snappy tweets and seven-second TikTok videos. With all that 7-second content consumption, it’s no wonder Sonya is hesitant to ...

Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...

Long-form content is the answer to your SEO and content marketing ROI goals, right? According to marketing experts, the process is far more nuanced. Long-form content is a hotly debated topic among ...

NEW YORK—Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of contextual advertising technology, ...

From thrilling livestreams to deep-dive videos and short clips, users today have an explosion of choice when it comes to viewing content. This provides marketers with more avenues to reach consumers, ...

I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...

YouTube Shorts, the company's short-form video TikTok competitor, has proven to be a big success for the platform. But YouTube is still synonymous with its longer content and its well known long-form ...

How long is a short-form video? Short-form videos can range anywhere between a few seconds and a few minutes long, and usually they stand at five to 90 seconds. Short social media videos are the most ...