Marketing research helps nonprofit organizations, small businesses, and others on a tight budget develop a crucial understanding of “their target markets, their competitors, and the environment in ...

The international market research industry is worth approximately $150 billion in 2025, and it’s become essential for ...

In a world where speed drives success, AI-native research stands out not merely as a tool but as providing a competitive edge ...

How much do you know about your customers right now, at this moment? A lot of companies can show you composite profiles that describe their target customers, including job titles, needs, obligations, ...

Opinions expressed by Entrepreneur contributors are their own. Would you shell out $200 for a pair of shoes without trying them on? Plunge into a steaming bath without dipping a toe in first? Of ...

Improving the validity of your market research can increase the effectiveness of your marketing strategies. When you know what members of your target market are doing and what they want, you can ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Audience-insight provider GWI today announced it’s raised over $180 ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Neuromarketing—applying neuroscience principles to marketing—is making waves in the industry ...

Market research has always been an integral part of building a brand. Conducting market research means gathering information and learning more about your target market, establishing potential customer ...

Marketing professionals are trained to be experts in communication. They function as a kind of "middleman" between a company or a company's image and the public perception of that company or its image ...