The Art and Science of Digital Marketing and Advertising, the debut book by Meta chief marketing officer and VP of analytics ...

Kellogg Professor Philip Kotler didn't set out to write the Harry Potter of business school textbooks, but 40 years after its publication Marketing Management is still flying off the shelves. A ...

Cowley is an award-winning curriculum innovator, researcher, keynote speaker, textbook author and consultant, creating experiential projects that have been adopted at over 100 universities worldwide.

Bikroy Magic, a book by Mizanur Rahman Sohel focusing on branding and marketing strategies, is now available at the Amar Ekushey Book Fair. The book provides insights into corporate and personal ...