Psychometrics refers to using certain operating procedures based on psychological theory to determine a quantitative value for a person’s psychological characteristics and behaviors such as ability, ...

Between digital therapeutics, HCP portals, and patient support communications, pharma companies are investing a significant portion of their revenues on digital products. To justify spending, project ...

I recently had a chance to sit down with Jodi Nelson, director of Strategy, Measurement, and Evaluation at the Bill and Melinda Gates Foundation. Given the foundation’s size and breadth, I was eager ...

NBCUniversal has continued its push to modernize measurement by creating a new certification that attempts to tie together emotion and ad quality. The focus on emotion is driven by research the media ...

The National Quality Forum‘s Board of Directors has approved for endorsement a measurement framework for individuals with multiple chronic conditions. The framework addresses the complex circumstances ...

The Interactive Advertising Bureau (IAB) released a new industry resource called the Gaming Measurement Framework designed to bring clarity and consistency to media campaigns in gaming environments, ...

The US’ Financial Accounting Standards Board (FASB) has issued a new chapter of its Conceptual Framework related to the measurement of items recognised in financial statements. The Conceptual ...

The way we measure and attribute performance in PPC is going to evolve in 2023. Third-party cookies will be retired. You need to be ready. There is no better time than now to start rebuilding your PPC ...

Joseph Schuchter ( [email protected]) is an independent consultant in Berkeley, California. Douglas P. Jutte is an associate professor at the University of California, Berkeley, and executive director ...

With revenue in the global in-game advertising market expected to hit $124.45 billion this year, the Interactive Advertising Bureau (IAB) is working to provide brands with an elevated measurement ...