Imagine your big night out on the town being completely planned and paid for with no more than five taps on your mobile phone. The seconds and minutes saved may seem trivial, but aggregated across ...

Now that mobile deep linking — the process of linking into specific sections of apps — has started to become widespread, it’s increasingly clear that apps should never have been isolated from one ...

SAN FRANCISCO--(BUSINESS WIRE)-- Today, leading measurement and analytics company Adjust unveiled TrueLink, a solution for mobile app marketers to create branded and personalized linking experiences ...

Michael Jaconi, CEO of freshly funded mobile commerce startup Button, sees untapped opportunity in the app economy. Specifically, he’s tailoring Button’s Deep-Link Commerce Platform as a utility to ...

When content in a mobile application doesn't have the correct code, it's hidden from searches on the rest of the Web and across devices. Deep linking lets you click a link in an app or mobile Web site ...

Google announced a bunch of Google Ads updates to app based advertising, where you want to push people to your apps. The goal with these updates is to drive people back into your mobile app and ...

Despite the benefits of linking keywords or images to specific pages in applications to help search engines find the content when someone queries their brand, fewer than one third of companies ...

In the latest Google SEO office hours session, Gary Illyes answered how Google decides when to show links in Google Search to a company's mobile app. The short answer is deep linking; if Google can ...