With growing competition from platforms such as AJIO and Myntra, along with deep-pocketed players like Tata CLiQ, Nykaa’s fashion vertical seems to be struggling to grow its market share Nykaa ...

Myntra went from selling gift items to a fashion marketplace, and Nykaa, which came about in 2012, laid claim to the beauty segment. For the past several years, Nykaa has enjoyed the perks of that ...