When a London-based student decided to invite everyone on TikTok to his 21st birthday party, he didn’t anticipate that over 2.5 million people would watch his video. But Dhadra’s party did in fact ...

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Brat summer might be over, but the party-girl aesthetic has slowly been taking over the fashion and beauty worlds — from “undone” hair and makeup looks straight out of the post-club night playbook to ...

Three Olives Vodka is attempting to shore up a stronger connection with Gen Z consumers by helping them plan their perfect party while dually asserting that the American vodka brand is any festivity’s ...

For once, it’s good to be a brat. Gen Z is preparing for a reckless “brat summer,” inspired by the release of Charli XCX’s wildly popular new party album, “Brat.” The LP — which scored millions of ...

If you've been plugged into internet culture at all in the last five years, you may remember the crustacean party that virally swept social media. Back in 2018, we collectively lost our minds at the ...