Sales pipeline management involves generating, tracking and communicating with prospects to convert leads into paying ...

Evan is a writer and entrepreneur with a background in technology and content marketing. He is currently the Head of Growth at Sagetap.io. Previous to Sagetap, he was was co-founder & CEO of the ...

This paper argues for the adoption of the theory of organizing and sensemaking framework as the theoretical underpinning of the personal selling process in a relational selling context. For relational ...

Personalization goes a long way in engaging prospects. Create a structured sales strategy that outlines each step, from lead generation to closing the deal. This story originally appeared on ...

Marketing success can often be difficult and hard to understand. Successful business marketing can often be elusive, but every leader knows that good marketing is essential for continual business ...