Determining a customer’s worth has never been an exact science for any company -- mainly because spreadsheet methods are prone to errors that lead to gaps in reporting processes. The introduction of ...

Wpromote, a California-based independent digital agency, focuses on helping brands define, understand and predict the lifetime value of customers. This has become one of the more innovative search ...

In the digital era, heightened by AI's influence, I would argue that the lack of a usage-based pricing model hinders businesses. Usage-based pricing—where customers are only charged when they use a ...

In our last installment of the Big Data & Customer Intelligence series, we ended up with a discussion of customer segmentation by using predictive analytics to lay focus on the customer groups most ...

Personalization builds loyalty. Shallow segmentation isn’t enough. Customers expect relevant experiences that reflect who they are and how they interact with your brand. AI improves retention. AI can ...

Traditional retail metrics like customer acquisition cost (CAC) and customer lifetime value (CLV) are increasingly limited in providing a comprehensive view of customer value and marketing ROI. As ...

How much is a customer worth to a company? That’s the eternal question. To arrive at an answer, customer and sales teams are often forced to use spreadsheets and ...

The art of crafting analytics dashboards goes far beyond displaying metrics on a screen. For marketing managers responsible for customer experience, these dashboards become the primary vehicle for ...