Premium packaging is the art of presenting products in a way that delights the senses and adds value—without ever feeling overdone. Whether it’s the subtle texture of a box, the satisfying click of a ...

UPM introduces UPM Circular Renewable Black, a groundbreaking innovation that redefines the role of black as a color in sustainable packaging. UPM Circular Renewable Black is the world’s first ...

With a new embossed logo, refined gold detailing and color-coded flavor profiles, Filippo Berio aims to modernize its heritage olive oil brand while educating and empowering new and existing audiences ...

HELSINKI: A premium packaging design has been the crucial element in the successful launch of Valio’s premium butter brand, which has exceeded all expectations in one European market and has done so ...

Smirnoff Vodka’s No. 21 glass bottle has undergone a visual identity and packaging redesign, with the aim of looking more “premium and modern”, says the brand. The new design, completed by Design ...

Apple Stores are already beginning to sell third-party accessories with packaging co-designed by Apple, giving the company even greater control over the presentation and marketing of products sold in ...

Walmart’s new private label brand, Bettergoods, doesn’t look like what you might expect a Walmart private-label brand to look like. And that’s entirely the point. The discount retailer is pitching the ...